Using evidence-based strategies to promote positive body image in society

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Body Image Expert and

Research Psychologist

With a wealth of experience conducting research with international businesses, health services, and NGOs, Helena is passionate about inciting societal changes at a global level.

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Research

Helena conducts body image research with children, young adults, and adults, including groups with with an altered appearance (such as breast cancer survivors).

Her research explores sociocultural, media and psychological influences on body image, including strategies that can be used to promote positive body image. She also examines the long-term impacts of body dissatisfaction on health.

Developing and evaluating evidence-based body image interventions with organisations like UNICEF has enabled 60 million young people in 142 countries to be reached with body image resources.

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Consulting

Helena regularly consults with businesses, health services, and NGOs. She works with businesses like Dove to incorporate marketing messages which promote body confidence and empowerment.

She also works with health services and charities like Macmillan to disseminate guidance and interventions to manage body image concerns associated with cancer treatment.

Working with businesses and NGOs like Cartoon Network and UNICEF, Helena helps to develop media and school based interventions to promote positive body image among young people at a global scale.

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Speaking

Helena is frequently invited to speak about body image and mental health at events organised by businesses, such as Getty Images, and NGOs, such as Women in Sport.

She also speaks in health and education settings in order to educate education and healthcare providers on how best to promote positive body image among pupils and patients.

Helena frequently provides comment for the media and her work has been picked up by international press. She has been featured in multiple news outlets such as the BBC, The Times, and Grazia. She’s also been invited to speak on different podcasts.

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